THE RELATION BETWEEN DOMAIN AND BRAND

THE RELATION BETWEEN DOMAIN AND BRAND

Surely you have purchased the domain of your website from any company such as GoDaddy, Dondominio, Arsys or any other, but what security does the registration of the domain give me? Is that enough? Can’t anyone remove that domain? Can I use it as a brand? Can I recover a domain that matches my brand that the competition has registered? What can I do to be completely calm?  This post from Seo services talks about the same.

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WHAT IS A DOMAIN?

As you all know, the Internet is a large network of computers interconnected through a common communication protocol called TCP / IP (Transfer Control Protocol / Internet Protocol). In order to facilitate user navigation, it was decided at the time to assign each IP address a simpler name than a series of numbers through the Domain Name System (DNS). For this purpose, Domain Name Servers are used. In this way, they return the IP that corresponds to them.

TYPES OF DOMAIN

FIRST LEVELS OR HIGHER LEVELS:

Which in turn are classified into two large groups: Generic (gTLD) and Territorial (ccTLD).

Generic.- gTLD (Generic top level domain): It’s quite a common.

.com (for commercial purposes generally); .net (for entities related to the internet); .org. (for non-profit organizations, NGOs …); .aero (for the field of aviation); .biz (for businesses and companies); .coop (for cooperatives); .info (without restrictions); .museum (for museums); .name (for person names); .pro (for professionals); .int (reserved for international organizations); .mil (entities of military scope), .edu (educational entities), .gov or .gob (for governments) …

ccTLD (Country Code Top level Domain): They will also sound a lot correspond to country codes; for example: . it is for Spain, .pt for Portugal, .fr for France, .it for Italy, .tv the Island of Tuvalu, .us for the USA. etc.

The administration of these ccTLDs is carried out by the designated registration authorities in each country.

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Relation BETWEEN DOMAIN AND BRAND

After understanding more or less of the concept of the domain from this post of Seo services, it is important to understand the legal concept of branding. This is your image that helps you to distinguish your brand from others in the market.

The importance of identifying a business or company with its n  image is not lost on anyone. Therefore, everyone wants something more and more visible as the domain of the company’s website is identified with the brand of your business or with the business name of it.

A fairly common practice has been remained unchanged. It is the malicious registration of a domain that contains the characters of a brand owned by a company.  When you’ll attempt to register the domain, it will show that the domain is already registered in the name of another person and you’ll be forced to buy that domain from that “infiltrator”.  This practice is known as Cybersquatting and domain security helps your brand to stay away from this malpractice.